About Us
Rakan General Trading LLC is a UAE-based SME specializing in the distribution of high-quality Fast-Moving Consumer Goods (FMCG) across retail and HORECA (Hotels, Restaurants, and Cafés) channels. Headquartered in the UAE, we are committed to delivering trusted brands and value-driven products that meet the everyday needs of consumers and businesses alike.
With a strong focus on reliability, service excellence, and long-term partnerships, Rakan General Trading LLC has built a reputation as a dependable distributor within the competitive FMCG sector. Our product portfolio includes a diverse range of food and non-food essentials sourced from reputable manufacturers, ensuring consistent quality and supply to our clients.
Our mission is to bridge the gap between global brands and local markets through efficient logistics, strong customer relationships, and a deep understanding of market dynamics in the UAE and wider GCC region.
At Rakan, we believe in sustainable growth through innovation, operational efficiency, and integrity — driving everyday convenience and quality to every shelf, kitchen, and dining table we serve.
SME Advantages
Advantages with us
What we offer
Zero listing fee & no shelf rental — removes upfront barriers for retailers and speeds product introduction.
Lower rebate commitments — competitive, transparent margins that protect retailer profitability while supporting sustainable distributor margins.
Government & semi-government readiness — we meet required certifications, documentation and commercial terms to be a preferred supplier for UAE public-sector procurement.
Robust logistics & local warehousing — UAE-based inventory, quick order fulfilment, and last-mile readiness to meet contract SLAs.
Compliance & traceability — VAT registration, GSO/ESMA labelling and safety documentation, health certificates where applicable, and full traceability for audits.
Channel flexibility — single SKU or category listings, phased introductions, promotional support and joint business planning.
Benefits to top retailers
Lower total cost of onboarding — no upfront fees or rental charges; faster list-to-shelf timelines.
Better gross margins — smaller rebates compared with traditional distributor models means improved category profitability.
Lower commercial risk — performance-driven stocking (consignment, replenishment, or guaranteed minimum) options reduce retailer inventory exposure.
Operational simplicity — our EDI/CSV order feeds and consolidated monthly invoicing simplify procurement and finance workflows.
Promotional support — calendared promos, point-of-sale assets, and in-store activations designed to protect margins and drive velocity
Location
Rakan is located in the heart of the UAE, facilitating easy access for our partners.
Address
Nad Al Hamar, Dubai United Arab Emirates